Ambitions

CARRE BLANC, a new ambition

“Carré Blanc” is now recognised as a major market player in its field and as the most popular brand among customers. Its position and original style have been reinforced over the past five years due to professional and long-lasting in-depth efforts concerning overall company operations..


     > A new strong and innovative “G5” boutique concept, able to adapt to the various operating formats of the brand, whether for a 30m2 “shop-in-a-shop” activity in Department Stores or for a 250 m2 activity within the “Retail Park”; »,
     > A unique concept in the children’s universe further enriches the brand's offer and strengthens its power of seduction in relation to a clientele expecting a shop “with a difference”. “Carré Blanc les Petits” enables the brand to have a horizontal image enhancing the force of attraction of its themes.
     > UA targeted “co-branding” strategy with the “Roland Garros” label enables the brand to develop an international outlook yet to be attained by a specialised brand of household linen.
     > The intensive installation of the brand inside the main Department Stores, both in and out of Paris, further underlines a new determination to accelerate the take-over of shares within the overall household linen market.
The next development of the brand within its “Retail Park” (Metz Sébastopol), having 200 to 250 m2 of sales’ area, will enable the brand to be horizontally prominent in household linen, and also to cover the overall market;
     > “Shop-in-a-shop” installation in collaboration with the major specialised brands, in order to seek an offer that is both complementary and attractive.

These essential developments enable “Carré Blanc” to attain an unavoidable brand-reference position in France and to nurture a legitimate ambition in Europe and even worldwide.